When a user selects alternative billing, we will reduce the developer’s service fee by 4%. The service fee is how we support our ongoing investments in Android and Google Play, reflects the value provided by Android and Google Play, and is how we earn money as a business. The service fees for distributing apps via Android and Google Play will continue to be based on digital sales via our platform. are paying for digital content and services. These options will be presented in a neutral manner allowing users to make an informed and engaged choice.ĭevelopers can alternatively choose to not offer Google Play billing at all when their users in the U.K. At checkout, users will be able to choose which billing system to use. Under the commitments, developers will be able to add an alternative in-app billing system, alongside Google Play’s billing system, for their mobile and tablet users in the U.K. The commitments Alternative Billingīuilding on our experience of offering users a choice of billing systems in the EEA and other parts of the world, the commitments would see us roll out user choice billing in the U.K. You can find further details about the CMA’s investigation, and a copy of the consultation document and text of the draft commitments here. Based on that feedback, it will decide whether to make them legally binding. The CMA is now asking others in the industry for feedback on its intention to accept these draft commitments as part of a public consultation running until. Since then, we have engaged with the CMA in constructive conversations, and today we are announcing a set of potential commitments in relation to our billing policies in the U.K to resolve the CMA’s investigation. In June 2022, the United Kingdom’s Competition and Markets Authority (CMA) announced that it had launched an investigation into payment systems for in-app purchases through Google Play on Android devices. Google Play has been the launchpad for millions of apps, helping developers create global businesses that support a quarter of a million jobs in the U.K. It also provides more flexibility for developers to communicate with and support their users compared to other operating systems. Phones powered by Android offer people and businesses more choice than any other mobile platform. Google has been a leader in platform openness, enabling multiple app stores and alternative ways to distribute and access apps on Android devices.
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